Interesting Stats about Digital Displays That Encourage & Use Digital Displays for Your Business

The digital display has become a huge market. There are many industries that have adopted digital display technology. Digital signage can be seen in retail, hospitality, education, advertising industry, etc.

LED Billboards are effective in catching attention from afar. There are many studies, which show the effectiveness of the digital displays, and the studies predict that the medium is set to see tremendous growth in the coming years.

With people growing more accustomed to digital interactions, visual communications are becoming more relevant. More the screens more are the points of contacts for digital messaging.

Retail was the first industry, which adopted digital signage. Now all industries are adopting digital signage for internal as well as external messaging. Businesses are adopting digital signage for catching the attention of visitors and their employees to deliver important messages.

• 70 percent of people say that they remember seeing the digital signage in the last month.

• 47 percent of them remember seeing a specific ad

• 80 percent of shoppers say that they have entered a store because the digital sign in the store caught their interest.

There are so many digital signs, but the interesting thing is that people remember seeing them and the digital signs catch people’s attention.

Humans Process Visual Information Easily

Do you know that 90 percent of information transmitted to the brain is visual?

• As much as 30 percent of the brain’s cortex is just for processing visual information

• Brain process visual information 60,000 times faster than text

• After 3 days, People retain 10 to 20 percent of written or spoken information, whereas they retain 65 percent of visually presented information.

The Persuasive Power of Digital Signage

• To make anything more persuasive, add visuals. Presentations become 43 percent more persuasive when there is the usage of visual aids.

• Digital signage is a great tool to increase brand awareness by 47 percent

• 68 percent of customers believe that digital signage reflects the quality of business and its products

• Digital signage is used as a channel by 50 percent of communication professionals.

Since so many organizations are using digital signage, businesses which don’t use it look out of touch.

Impact of Digital Signage on Sales

• Due to digital signage, the unplanned purchase in restaurants jumps to 80 percent

• 90 percent of brands notice a 33 percent increase in sales after adopting digital signage

• After seeing a promotional message on a digital display, 10 percent of viewers made an unplanned purchase.

Digital Signage at the Workplace

• Companies that engage in effective communication with their employees sees 4 times more employee engagement

• Higher level of employee engagement leads to better financial results

• With higher workplace engagement there is 37 percent lower absenteeism and 28 percent less internal theft

Conclusion

With so many benefits for businesses, it is essential for businesses to use Digital LED Billboards. Digital displays are going to rule the marketing world.